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Product Development
I've spent a good portion of my career developing retail products for market. Below you will see a diverse collection of projects covering catalogs, packaging, brochures, tech sheets, instructions aheets and more.
I have an extensive experience in this field and can provide a comprehensive skillset for a smoother, more efficient and less costly product marketing project.
In addition to design, content and imagery, I can translate this content to a wide variety of marketing mediums. For the internet, new webpages, graphics, press releases, video, social postings and email. For print marketing I can design everything from brochures to catalogs and with experience in the print and postal industries, I can provide these pieces at maximum economy.
Product Catalog Layout and design of product catalog for the laser line of products for Telesis Technologies. Featured many new product photographs, line art illustrations and supplemental graphics. |
Product Catalog Layout and design of product catalog for the fiber line of laser marking systems for Telesis Technologies. Featured all new product photographs, line art illustrations and supplemental graphics. This 16-page brochure was later translated into Chinese, Polish, Spanish, German and Russian. |
Product Flyer Layout and design of Telesis Technologies product flyer for the fiber line of laser marking systems. |
Logo Design Logo designs for Telesis Technologies for the Prostation and Mini Prostation laser enclosures. |
Lighting Products Catalog New product catalog for BEST Lighting Products recess lighting catalog featuring updated inside product photography and line art and new cover design. |
Product Packaging Provided all graphic elements for innovative new modular wheelbarrow design. |
Contractor Lighting and Supply Catalog Design, layout and graphics for Contractor Lighting and Supply featuring all new product photography and illustrations. |
Costless Lighting Products Catalog Design, layout and graphics for Costless Lighting Products featuring all new product photography and illustrations. |
Product Catalog New product catalog for BEST Lighting Products featuring updated inside product photography and line art and new cover design. |
Product Catalog Provided product detail, images and graphics and worked with design agency to produce UnionTools product catalog. |
Product Catalog Provided product detail, images and graphics and worked with design agency to produce Ohio Steel Industries product catalog. |
Sears Shelf Cards Worked within Sears design guidelines to produce product shelf cards for multiple product lines. |
Sell Sheets Design and layout of product sell sheets for new lawn attachments. |
Product Labels Worked within Ace Hardware design specifications and with Ace Hardware marketing team to layout artwork for entire branded tool line. |
Product Labels Layout and graphics for product labels for the entire UnionTools product line. |
BEST Lighting Products Packaging Layout and graphics for product labels for the entire BEST Lighting Products indoor and outdoor lighting line. |
Product Packaging Worked with Sears legal and marketing teams to create layout and graphics for new Craftsman branded product manufactured by Ohio Steel Industries. |
Prototype Packaging Working within customer packaging guidelines, created mock-up of potential product packaging for Mule Lighting. |
Home Depot Product Plan-O-Gram Created scaled product plan-o-gram illustration for proposed product layout schematic for presentation. |
Telesis Technologies Catalog Layout and design of product catalog for the laser line of products for Telesis Technologies. Featured many new product photographs, line art illustrations and supplemental graphics. |
Telesis Technologies Catalog Layout and design of product catalog for the Telesis Technologies fiber line of laser marking systems. Featured all new product photographs, line art illustrations and supplemental graphics. This 16-page brochure was later translated into Chinese, Polish, Spanish, German and Russian. |
Telesis Technologies Flyer Layout and design of product flyer for the fiber line of laser marking systems. |
Logo Design Logo designs for the Telesis Technologies Prostation and Mini Prostation products. |
BEST Lighting Products Catalog New product catalog for BEST Lighting Products featuring updated inside product photography and line art and new cover design. |
Product Packaging Provided all graphic elements for innovative new modular wheelbarrow design. |
Contractor Lighting and Supply Product Catalog Design, layout and graphics for Contractor Lighting and Supply featuring all new product photography and illustrations. |
Costless Lighting Products Catalog Design, layout and graphics for Costless Lighting Products featuring all new product photography and illustrations. |
BEST Lighting Products Catalog New product catalog for BEST Lighting Products featuring updated inside product photography and line art and new cover design. |
UnionTools Product Catalog Provided product detail, images and graphics and worked with design agency to produce UnionTools product catalog. |
Ohio Steel Industries Product Catalog Provided product detail, images and graphics and worked with design agency to produce Ohio Steel Industries product catalog. |
Sears Shelf Cards Worked within Sears design guidelines to produce product shelf cards for multiple product lines. |
Ohio Steel Industries Sell Sheets New product sell for an Ohio Steel Industries lawn cart. |
Ace Hardware Product Labels Worked within Ace Hardware design specifications and with Ace Hardware marketing team to layout artwork for entire branded tool line. |
UnionTools Product Labels Layout and graphics for product labels for the entire UnionTools product line. |
BEST Lighting Products Packaging Layout and graphics for product labels for the entire BEST Lighting Products indoor and outdoor lighting line. |
Ohio Steel Industries Product Packaging Create graphic elements and layout artwork for a corrugate box and large label under the Craftsman brand. |
BEST Lighting Products Prototype Packaging Working within customer packaging guidelines, created mock-up of potential product packaging for BEST Lighting Products customer, Mule Lighting. |
Home Depot Product Plan-O-Gram Created scaled product plan-o-gram illustration for proposed product layout schematic for presentation. |
Wes Yohey • 5835 Privilege Drive • Columbus, Ohio 43026 • 614.330.0983
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Wes Yohey
5835 Privilege Drive
Columbus, Ohio 43026
614.330.0983
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614.330.0983
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