COPYWRITING | CREATIVE CONTENT
These are just a few samples of copywriting projects I've worked on over the years. While I won't be winning any Pulizer's soon, I have written copy for a wide range of mediums, including, websites, catalogs, technical manuals, blogs, product labels, presentations, and more, and in a wide ranging variety of industries. From light-hearted content about dogs and pets to technical white papers and blog posts concerning the finer points of laser marking steel or grinding a silicon computer disk.
Often the copywriting content is a collaborative effort. Depending on the industry and my experience within it, I've worked with engineers and product specialists to ensure technical accuracy, sales staff to highlight company and/or product strengths, as well as business owners and corporate executives as a consultant for overall communication strategies and establishing search engine marketing messaging, styles, and guidelines.
Combined with extensive corporate and product marketing experience, my advanced abilities in search engine optimization provides rapid efficiency in content creation.
Copywriting | Technical Manufacturing Website
Copywriting for this industrial manufacturing website was written for national and international business consumption including highly technical product descriptions and capabilities as well as competent knowledge of the metallurgy finishing process within the aerodynamics, electronic, energy, and manufacturing, to name a few.
Additionally, photography, videography, video production, and other marketing elements were also optimized and uploaded to the GoDaddy Sitebuilder platform I had previously rebranded and reconstructed.
Roto Tech, Dayton, Ohio, 2020
Optimized website copywriting has achieved numerous national #1 and page-1 results for desired keywords in generic, video, and image search results with added traffic generated in international markets. Website page has also achieved a Google preferred content placement at the top of page one for a desired keyword.
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Copywriting | Manufacturing Website
Nothing too fancy in emergency lighting. Copywriting was limited to generic technical product descriptions, features, and benefits for a wide distributor customer base.
The LED lighting transition and interior and exterior product line extensions provided an opportunity for added consumer and retail audience focused copywriting.
BEST Lighting Products, Pataskala, Ohio, 2015
Copywriting | Manufacturing Website
Copywriting for this industrial manufacturing website was written for national and international business consumption. This included highly technical product descriptions and capabilities of two distinct product lines. With a familiar customer base of aerodynamics, electronics, energy, and manufacturing, I also needed a general understanding of both product line working process and technical applications.
Copywriting, as well as video, blog, and other marketing content was optimized for optimal generic search engine results.
Telesis Technologies, Circleville, Ohio, 2017
Copywriting | Services Industry Website
In a competitive industry, copywriting for this website was created for regional consumer and business audiences. Working within a small budget, copywriting and other optimized content was able to achieve premium Google Maps placement and provided this small business a steady lead and income generating stream without billed Search Engine Optimization services.
Precise Moving Services, Columbus, Ohio, 2019
Copywriting and other optimized marketing content achieved Google Maps placement in under two years and eliminated business advertising costs.
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Copywriting | Childcare Services Website
Copywriting and other marketing content for this commercial HTML childcare center website was optimized for a regional consumer audience. Working with a small budget, this website achieved premium map rankings in less than two years for generic terms without a billed search engine optimization services program.
Eden Academy ChildCare, Cleveland, Ohio, 2020
Copywriting and optimized content achieved map placement within two years of launch within their region without an SEO program.
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Copywriting | Dog Training Industry
Rebranding after a business name change, this concept-to-completion commercial Wordpress content management system website is designed for a regional consumer market with a desire to increase regional market size.
Search engine optimization services included optimized copywriting and other marketing content in addition to a fun pet blog section that also increased visitor interest and interaction.
Homestead Dogs, Delaware, Ohio, 2019
Search engine optimization copywriting efforts have achieved consistent sales generation in an increasing regional market. "...we are super busy!"
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Copywriting | Sell Sheet
Copywriting for this industrial manufacturing sellsheet was written for the European market and was also translated to serve as a PowerPoint
® presentation slide in our overseas satellite offices. This included a highly technical product description and capabilities section as well as marketing copy.
Telesis Technologies, Columbus, Ohio, 2018
Copywriting | Product Catalog
Concept-to-completion internal production of an industrial manufacturer product catalog included technical copywriting for a national business audience.
BEST Lighting Products, Pataskala, Ohio, 2015
Copywriting | Product Sell Sheet
Copywriting for this industrial manufacturing product sellsheets were written for national and international business consumption. This included highly technical product descriptions and capabilities of two distinct product lines and applicable sub-categories.
A general understanding of both product line working processes and technical applications were required. Collaborated with engineering to ensure technical accuracy and sales for industry standards.
Telesis Technologies, Circleville, Ohio, 2017
Copywriting | Product Catalog
Copywriting for an industrial manufacturing product catalog was intended for an international business audience and included technical copy covering product internal processes and capabilities and the interactions with a wide variety of substrates and environments.
Telesis Technologies, Circleville, Ohio, 2017
Copywriting | HTML Website Design
Lawn and Garden ecommerce copywriting included expanded and optimized manufacturer product marketing copy combined with other optimized content for a national consumer customer base. Other copywriting efforts included press releases, email marketing, advertising, and blog content.
LawnZenGarden, Columbus, Ohio, 2014
614.330.0983