CONTENT MANAGEMENT SYSTEM (CMS) WEBSITE DESIGN & DEVELOPMENT
After certifying in HTML, CSS, and Javascript code, I had the opportunity to work on numerous content management systems, including Wordpress, Wix, Squarespace, Weebly, and even some old-school Page Maker and Dreamweaver. The web coding skills enable me to access more technical capabilities and features provided within these platforms.
I have repeated search engine optimization success in B2B and B2C environments and in national and international markets and a variety of industries. I also have extensive Google, Bing, and Social Media advertising experience for an extremely effective and economical digital marketing strategy.
Finally, as an Advanced Adobe Creative Suite user with Graphic Designer skills, I can add a full range of creative content that is optimized for search engines for maximum exposure and more leads.
Content Management Systems
Content management systems (CMS) provide user-friendly and intuitive site building programs that simplify the website building process compared to typing out thousands of characters in NotePad® for an HTML website. Many businesses are now able to provide their own website updates internally due to the continued improvement of the tools and technology. CMS's usually come with a variety of tools, plugins, and widgets that can add significant capabilities very economically.
Wordpress, along with Drupal and Jumla, operate at one end of the CMS's. Preferred by most website development agencies, these CMS's provide greater control, are less restrictive, and offers robust solutions with even limited technical skills.
At the other end are CMS's like Wix, Weebly, and Squarespace. These CMS's also provide user-friendly dashboards and enhanced technical capabilities.
Content management systems can be very big, too, leading to longer download times and poorer user experience. Some can become sluggish over certain page counts while many are restrictive to search engine optimization efforts, though steadily improving.
Website Design & Development | GoDaddy Platform
Working within the GoDaddy Sitebuilder platform, redesigned the layout of the website while also providing optimized photography, copywriting and video content for
search engine optimization services.
Replacing the combined efforts of a few Dayton marketing advertising agencies, this website has achieved
multiple national #1 and page-1 results for desired keywords in generic, video, and image search results. Expanded keyword efforts have achieved similar results. As desired, the website has also been increasingly visible internationally, receiving clicks from 85 countries and impressions in over 200 in a little over 3 years and little charged search engine optimization services. The website also achieved
Google Preferred Content for a highly technical blog post authored and illustrated.
Roto Tech, Dayton, Ohio, 2020
Website Design & Development | Wix Platform
Graphic design and reconstruction of an existing Wix platform website in addition to re-establishing ecommerce and scheduling capabilities. Also performed maintenance, technical support, and image editing.
Without a
search engine optimization program, this website has achieved
several page 1 generic results in generic and maps results.Central Ohio America's Boating Club, Lewis Center, Ohio, 2020
Website Design & Development | Wordpress Platform
Replacing an unsatisfactory Business Consultant, designed, configured, and built this website for a regional dog training and boarding business rebranded under a different business name. After the Graphic Design was approved, constructed the website while also providing for all content elements, including, image editing, copywriting, and photography.
Search engine optimization services were also provided that have achieved
multiple top-3 rankings for preferred keywords in generic and maps results and expanding results exposure to a multi-county region.
"...we are super busy!"Homestead Dogs, Delaware, Ohio, 2019
Website Design & Development | Wix Platform
Replacing an in-effective Akron Digital Marketing Agency, reconfigured the existing website with the desired graphic design updates. Restructured website and significantly lowered overall website size for greater search engine optization results. Also utilized the Wix database and template features to engage auto-generated website pages.
The Ohio Motel, Akron, Ohio, 2023
Website Design & Development | Wordpress Platform
Replacing a downtown Columbus Digital Marketing Agency, reconfigured the existing website with the desired user-friendly platform for internal updates while also reducing the overall website size by over 75% for greater user experience and better search engine results. Utilizing web coding skills, created desired website special effects unachievable by the previous agency..
Unisan Group, Columbus, Ohio, 2022
Website Design & Development | Wordpress Platform
Design and construction of this Wordpress website for a commercial sporting and entertainment center.
The Flock Sports & Entertainment Center, Cincinnati, Ohio, 2019
Website Design & Development | Wix Platform
Working within an existing Squarespace website, provided a re-freshed design and reconstructed with new graphics and expanded copy.
Municiple Associates, Columbus, Ohio, 2020
Blog Website Design & Development | Wordpress Platform
Desiring to provide the industry with thought leader content, designed and constructed this corporate manufacturing company Wordpress blog website with user-friendly capabilities for internal updating.
Telesis Technologies, Circleville, Ohio, 2018
Website Design & Development | Wordpress Platform
Designed and built this Wordpress website with user-friendly page editor for easy internal editing.
Green Acres Labs, Dayton, Ohio, 2019
Website Design & Development | Wordpress
This was the third iteration of this website. The website featured customized special effects widgets and templated elements and pages.
Without a search engine optimization program, the website achieved a handful of page one long-tail generic results after only a few weeks.
"Thank you, Wes. These are some great metrics already."InDecca, Columbus, Ohio, 2023
Website Design & Development | Wordpress
Business website for a shipping and logistics company. In addition to a special plugin installation, also integrated an online quoting calculator.
MPower Shipping, Westerville, Ohio, 2022
Website Design & Development | Wix
Referred by the Columbus Sail & Power Squadron, this website was designed and constructed for the Toledo Chapter following the same template.
Toledo Sail & Power Squadron, Toledo, Ohio, 2023
Website Design & Development | Dreamweaver
Working with the Sears Communication team, coordinated design, product data and build team to create a website linked to Sears.com to display product line.
OhioSteel Industries, Columbus, Ohio, 2008
Website Design & Development | Wordpress Platform
Replacing another in-effective downtown Columbus Digital Marketing Agency, reconfigured the existing website with the desired graphic design updates. Utilizing web coding skills, created desired website special effects unachievable by the previous agency.
INDECCA, Columbus, Ohio, 2022
Website Maintenance
This was one of my first website projects. Working within an early content management systems, updated and maintained company and product data for numerous company websites for this retail product manufacturer.
UnionTools, Columbus, Ohio, 2003
614.330.0983